DATA

Klemens Arro: the keywords for this year are data and privacy. Do not share your data with everyone who asks for it on your phone, because you can never be sure of how it will be used

“Data is one of our most valuable possessions and people should treat protecting it much more seriously than they do right now. And companies who do not take it seriously must start honestly admitting what they do with the data they collect,” said the CEO of ADM Cloudtech, Klemens Arro.

The Future is You – Why Companies Should Implement a Personalised Approach

Last week, Amazon announced that its machine learning service Amazon Personalize, which is focused on helping developers create individualised recommendations on their platform for their users, has now become generally available – although initially in certain regions only. This is a huge opportunity for companies who wish to bring a more personalised approach to one or more parts of their business, which according to research, is definitely something that companies should be focusing on more as they look towards the future.

You have all that data, now what?

As one of those modern cliché sayings goes, data is the oil of today’s world. But that does not just mean the earning potential found in data. Above all, it means understanding the fact that just like unprocessed crude oil is relatively useless, so is unanalysed data.That is why a lot of SMEs have huge amounts of data stored in various systems or outdated data warehouses.