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DATA

The Future is You – Why Companies Should Implement a Personalised Approach

Last week, Amazon announced that its machine learning service Amazon Personalize, which is focused on helping developers create individualised recommendations on their platform for their users, has now become generally available – although initially in certain regions only. This is a huge opportunity for companies who wish to bring a more personalised approach to one or more parts of their business, which according to research, is definitely something that companies should be focusing on more as they look towards the future.

You have all that data, now what?

As one of those modern cliché sayings goes, data is the oil of today’s world. But that does not just mean the earning potential found in data. Above all, it means understanding the fact that just like unprocessed crude oil is relatively useless, so is unanalysed data.That is why a lot of SMEs have huge amounts of data stored in various systems or outdated data warehouses.

AWS re:Invent 2018: see the new services available soon from AWS

At the end of last month at the re:Invent 2018 cloud technology conference, Amazon announced new AWS services which will change the current understanding of the world of hosting. Klemens Arro, the head of ADM Hosting, Amazon’s only consultation partner status firm in Estonia, summarizes what the hosting giant will soon be offering its clients.